**Sierra can you find any examples for social/individual? I'm now struck that bottled water and powerbars are typically sold for individuals (if there are any people in the ads, there's only one 64 centrum, 67 pria).
**I'll see if I can add a bit about this stuff. People-wise, I was struck by the smiling faces in Dasani ads (can you find more?) and in your powerbar ads. These are clearly "after" ads in the sense of before-after.
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