Monday, April 28, 2008

Advertising in action

Here we discuss two practical approaches to the creation of advertisements. The first approach describes the general approach of the BBDO company. The second describes the process of creation of a single, simple advertisement for Burger King "Fiery Fries".

Once you have read these descriptions, think about how the practical options that these companies put into effect for their advertisement have properties that you can analyze and understand based on the our ideas.

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