Monday, April 28, 2008

Alcohol advertisements

The top words in alcohol advertisements are not as product specific as the words of energy bar advertisements. You, good, one, enjoy, best and fine could be applied to any product; taste and drink can be placed in any food or beverage ad. Only smooth and distilled seem specialized.

The number of words in an alcohol advertisement averaged between 8 to 15 words, with the highest number of advertisements falling into the 12-14 word range. These advertisements need not be as descriptive or factual as energy bar advertisements; alcohol ads appeal to emotion and lifestyle, unlike the lists of supplemental vitamins and minerals included in energy bar ads.


Liu, David and Lisa Westmoreland (2002). "Language of Advertising" class project: Be Afraid... Be Very Afraid: Fear/Problem Magazine Advertisements.

Gonzalez, Sierra, Sarah Oh and Wesley Williamson. (2002) "Language of Advertising" class project: Smooth Advertising: The Language of Alcohol Advertisements.

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