Monday, April 28, 2008

Color choices advertisers

The color choices advertisers make are more than aesthetic decisions; colors have been known to affect (and reflect) a person's mood or emotions, current style trends and cultural beliefs and symbols. According to paint company Glidden, colors represent personalities. Here's what they have to say about the following colors:
Pink, emotional in character, connotes a sensitive heart. Universally representing caring and sharing, pink indicates a strong personality. Pink is preferred by the affectionate and concerned individual. Gently, you offer love, attention and nurturing to those in distress and needing guidance.

Red, the single most dynamic and passionate color, symbolizes love, rage and courage. Demanding attention, red has great emotional impact. Those who select red are aggressive, impulsive and strive for success. The desire to experience the fullness of living leads to constant activity.

Orange is the color of autumn, spice, form and design. In bright tones, orange is jovial, cheerful and playful. Deepened, it becomes exotic and exciting. If orange is your choice, you have abundant energy with an eye for structure and organization. Your social nature finds you surrounded by family and friends.

Brown, sensuous in nature, represents an importance of hearth and home. It symbolizes physical comfort, ease and contentment. Should you seek brown, you are conscientious, steady and dependable. Your inner security, honesty and high virtue show that you take life seriously.

Yellow is truly joyous and virtuous in its purest form. Yellow exudes warmth, inspiration and vitality, and is the happiest of all colors. Yellow signifies communication, enlightenment, sunlight and spirituality. If your favorite color is yellow, this indicates that you look forward to the future, and that you are intellectual, highly imaginative and idealistic. You tend to have a cheerful spirit and have an expectation of greater happiness.

Green is the color of life, and represents freshness, security, and tranquility. Green creates an atmosphere that is calm and restful, and characterizes the intense power of nature. If you selected green, you seek stability, balance and persistence. You are a moral and affectionate individual.

Cool and constant, teal indicates stability and resistance to change. If teal is your favorite color, you are a sensitive individual, and have excellent taste. Optimistic and trusting, you have a high degree of faith and hope, easily trusting others.
The color of tranquility, blue is cool, soothing and orderly. The color of royalty, blue brings comfort and serenity to our lives. If you choose blue, you have a basic need for a calm, harmonious, and tension-free existence. Capable, conservative and sensitive to others, you make a loyal and trustworthy friend.

Violet, the color of luxury, indicates sensuality, passion, and depth of feeling. This lavish color creates an unusual atmosphere and provides and unexpected essence. If you like violet, you tend to be unique, highly sensitive and observant. Creative and artistically talented, you tend to have a complex personality.

The cold influence of grey keeps it foreign, remote and distant. Grey is preferred by those individuals who put their noses to the grindstone. If grey is your favorite color, you tend to be a careful, articulate individual who is focused and dedicated to your commitments.

White suggests goodness, purity and innocence. Its elusive nature provides serenity and the essence of perfection. The individual who chooses white as a favorite color seeks excellence and enlightenment in all philosophies. Simplicity, purity and recognition are a constant endeavor.

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