Monday, April 28, 2008

Information vs. persuasion in advertising

A very difficult question to address in the analysis of advertising is that concerning when information becomes persuasion. Is the function of an advertisement simply to provide information, possibly about the mere existence of some product, or is there necessarily some persuasive aspect?

It seems reasonable to say that most advertisements have a persuasive component, but are there some analytical criteria that we can use to decide where information ends and persuasion begins? As persuasion is a rather subjective effect, this may be difficult.

No comments: