Monday, April 28, 2008

Dynamic organization of images

Graphic design considers the following principles to be important:

Repetition of elements such as color, direction, value, shape, or texture creates correspondence among elements. Related to Correspondence is Continuity, which is the handling of these elements to create similarities of form.

Visual connections are made between and among elements when their edges or axes align.

The arrangements of elements can lead viewers to read these elements in a particular order. This principle relates to rhythm, which is the sense of movement from one element to another.

We will look at how elements are organized in advertisements with specific case studies, focussing on three aspects:

- vectors and salience;
- perspective;
- framing;
- product placement.

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